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• Users: Intended for use by direct-to-consumer market managers operating one or more markets, and for healthy food incentive network managers organizing programming locally, regionally, or across states.
• Central System for Recording Information: Provides a central portal for sales transactions, recording information about customers, the market, and healthy food incentives.
• Transaction Accounting: Designed to track transaction data, specifically for SNAP/EBT and other federal nutrition benefit programs, as well as credit/debit and cash to make distribution and redemption healthy food incentive funding easy and straightforward. 
• Customer Level Data Collection: With the ability to assign unique customer IDs, market managers can now better understand who is shopping at their market, and tailor activities to attract more customers. 
• State-of-the-Art Methods for Evaluation: Includes metrics used and approved by the USDA, Farmers Market Coalition, and the US Census to support comparisons to other data sources.
• Real-Time Access to Reporting: Data dashboard provides quick look at market trends and reporting features allow for more careful examination of impact.

Produce Path is not a system for transacting and transferring money.

Mobile App

Running on any iOS or Android device, the mobile app is used by market managers to collect information on-site. This includes:

Sales data (e.g., amount of SNAP and incentives distributed, amount of SNAP and incentives redeemed with vendors)
Customer data (e.g., unique customer IDs, zip code, how did they hear about the market)
Market Day information (e.g., weather, number of vendors, any special events)
Health, economic, and community impacts of the market (e.g., do customers report increasing their consumption of fruits and vegetables because they are shopping at the market; do they find the market welcoming; do they plan to spend additional money in the neighborhood). 
The mobile app replaces the traditional pen-and-paper method of on-site data collection, reducing error and saving time for managers. Data can be entered into the mobile app without an Internet connection.

Access the app through the or .

Website

The  is used to register your market or network of markets. It is able to be used on site to collect data like the mobile app, but provides the capabilities to manage and view all data entered via the mobile app or website, reporting and exporting functions, the ability to add new markets, and the selection of questions to be asked at market. Users can also develop their own questions for their markets and request they be added to the system. Finally, the website also has a manual entry function to allow data collected via pen-and-paper at market to be inputted off-site. With this function, even if the market does not have an mobile device, Produce Path can be still be used.

Market Managers

The platform was designed for managers operating direct-to-consumer markets (e.g., farmers markets, mobile markets, or CSAs). Markets that use Produce Path to collect sales, customer, and vendor data at the market are able to use their data for personal accounting, for year-to-year comparisons about market metrics, or to share with advisory boards, funders, or the general public. How can you improve customer service with Produce Path?

To begin collecting data, complete one registration for each market location. A market manager may register up to five market locations under one user ID*. If you have more than five market locations, register as a “Network” first to connect the markets.

* All data entered under the same user ID will be visible to all market locations.

For Networks 

Produce Path allows for markets to be connected through a Network feature. Networks include local, regional, and multi-state groups operating healthy food incentive programs or groups of 6 or more farmers markets operating at different locations. The Network feature of allows for all markets connected through a Network to share data collected with a central Network Manager.

For Evaluators

Aggregated data collected via Produce Path is available for analysis. These analyses are informed by a data advisory council. For more information about accessing aggregated data for analysis, please contact Darcy Freedman, PhD, MPH.

Know your market, know your customers