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Somali Ghosh is an associate professor of marketing at ÐÇ¿Õ´«Ã½. Prof. Ghosh started her career in the Indian Economic Service  as part of an elite set of technocrats within the Indian Government and went on to join academia. Prof. Ghosh has an abiding interest in looking at the intersection of economics and marketing management  and has published extensively in the media. She is passionate about spreading knowledge and awareness of marketing techniques and insights that aid industry, especially the resource constrained segments of industry, to help in the applications of marketing methods to improve economic and business outcomes. Prof. Ghosh earned her Doctorate in Marketing from SUNY Binghamton in 2011. She has previously taught at The University of Michigan and SUNY Binghamton and the University of Nebraska at Lincoln. Somali has won the Golden Apple Award for excellence in teaching from the University of Michigan. Prof. Ghosh currently teaches marketing management, strategic internet marketing and brand management.

Prior to joining academia, Professor Ghosh served in the Indian Economic Service under the Ministry of Finance, Govt. of India, and was part of the elite team of economists responsible for formulating India’s Five-Year plans. She has served as a part of the Mathematical Modeling Unit in the Perspective Planning Division of the Planning Commission of India (Now called NITI Aayog). This unique combination of quantitative skills from her work experience as an economist and qualitative skills from her Doctorate in Marketing influence both her research and her teaching by bringing in a holistic approach to marketing concepts and their evaluation. Prof. Ghosh's research interests lie in  marketing research methodology and consumer behavior especially as related to cultural issues.
 

Initially Appointed: 2016

Publications

• 2024: "" in The Times of India 
• 2023: "" in The Daily
• 2023: "" in Retail Today 
• 2023: "" in CXOToday.com 
• 2023: "" in BW Disrupt BusinessWorld
• 2023: "" in Smart Business Magazine
• 2023: "" in The Statesman
• 2023: "" in The Economic Times
• 2023: "" in BusinessWorld
• 2022: "5 things to know about this holiday shopping season" on miragenews.com
• 2022: "" in The Daily
• 2021: "" in The Pioneer, Delhi, India
• 2021: "" in Higher Education Digest
• 2021: "" in K12 Digest, London, United Kingdom
• 2021: "How upskilling along with regular education can help students be industry ready" in India Today, Delhi, India 
• 2021: "Reshaping Global Classrooms" in The Statesman Newspaper, Delhi and Kolkata, India
• 2021: "Ways Students Can Be Trained For The Corporate World" in India Today, Delhi, India 
• 2021: "E-learning: A boon for the Indian higher education system" on www.Educationworld.in,  Delhi, India
• 2013: "Detecting item bias in latent construct between group comparisons: an illustrative example using multi-sample covariance structural equations modeling" Problems and Perspective In Management (vol. II, issue 3) 
• 2009: "Attenuating Suspicion by Revealing Seller Self-Interest: The Role of Categorical versus Situational Association of Sinister Attribution" in Asia-Pacific Advances in Consumer Research (vol. 8), Duluth, MN 

Media Mentions

• Aug. 25, 2023: Interviewed on , “ÐÇ¿Õ´«Ã½ unveils new logo, community left dividedâ€�
• Dec. 12, 2022: Interviewed on for expert comments on the industry trends and logic behind Giant Eagle discontinuing its paper coupons and introducing all digital coupons instead
• Nov. 15, 2022: Featured as an expert on  (Cleveland-based affiliate of NBC) to discuss holiday shopping trends and consumer shopping insights