Logos | Brand Style Guide

The strongest link to our brand.

�ǿմ�ý updated its visual identity in 2023 to reflect the institution’s advances since its last logo redesigns in 2003 and 2007. Since these prior updates, the university has dramatically increased its national recognition, engaged more actively with its community and embraced interdisciplinary activity as the surest path to our most significant academic breakthroughs.

For its most recent updates, the university collaborated with Pentagram, a globally renowned design firm, to develop a logo that aims to convey that progress through a visual evolution—that is, a version that maintains several aspects of its predecessors, while also modernizing them.

The updated logo continues the concept of the sun—a graphic element that has appeared regularly in graphic representations of Western Reserve University, Case Institute of Technology and �ǿմ�ý. This time, however, it’s stylized to evoke the concept of the sun rising above Earth as seen from space.

This representation of light exemplifies the combined knowledge and strengths of �ǿմ�ý: the liberal arts, humanities, medicine and sciences associated with Western Reserve University, and the engineering and technology associated with Case Institute of Technology.

The logo is the strongest link to our university brand. That is why it is important to use only approved logos in all communications. Whenever an unapproved logo is used or an approved logo is changed or altered in any way, it dilutes our brand.

University logos are trademarked and cannot be altered or incorporated into the design of other logos by any individual or entity that is part of or outside the university. Any individual or entity within the university with questions about appropriate usage of the university's logo or other aspect of its brand should contact University Marketing and Communications at marcominfo@case.edu. In addition, any outside organization or company wishing to use our logo on promotional or advertising materials must receive approval.

Proper logo usage

The �ǿմ�ý logo comes in five configurations: two-line, four-line, four-line stacked, four-line centered and as an acronym.

Because of its strong association with the university, the approved logo should appear on the cover of all marketing communications. The default placement for the logo should be at the bottom of the communications piece, signifying it as the anchor or signature component of your message.

NOTE: All versions of the �ǿմ�ý logo should be displayed prominently and clearly. It is important to display the logo with sufficient clear space around it. Users also must adhere to the recommended color combinations in order to maintain brand consistency and integrity.

Each logo configuration has been set with customized letterforms and letter spacing and should not be created by retyping. Use the official vector artwork.