What does a successful business plan look like? Take Southwest Airlines’ approach for example

Sayan Chatterjee

Have you ever thought about starting a business but don’t know where to start? Each December, National Write a Business Plan Month is an annual reminder for anyone thinking about creating a business to begin with a plan.

To learn more about writing a business plan, The Daily spoke with Sayan Chatterjee, a professor in the Department of Design and Innovation at Weatherhead School of Management.

In the article, Chatterjee shares some tips for writing a business plan and tells how notable companies like Southwest Airlines have followed these guidelines.